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Yoga in a Flatter World

August 12, 2009 •

Thanks to this blog, I’ve now had my first taste of busi­ness oppor­tu­ni­ties that can emerge from blog­ging, by attract­ing entre­pre­neur­ial peo­ple with shared inter­ests and pas­sions. Blog­ging is a part-time hobby, not one I invest enough time in to drive sig­nif­i­cant traf­fic vol­umes or hits on the site. So my expec­ta­tions of results are low.

Unlike some I’m not inter­ested in “mon­e­tiz­ing” this blog by dis­play­ing ran­dom ads that some ad net­work robot con­sid­ers con­tex­tu­ally rel­e­vant. Instead I’m keen to hear from peo­ple about oppor­tu­ni­ties that cre­ate real value for a larger com­mu­nity while exer­cis­ing my cre­ativ­ity and exper­tise.

Imag­ine my sur­prise and delight the other day – get­ting a phone call from some­one in the UK who wants to cre­ate and nour­ish a glob­ally dis­trib­uted com­mu­nity of yoga prac­ti­tion­ers and oth­ers with sim­i­lar inter­ests and val­ues. Because this blog shows up when peo­ple do searches on “yoga mar­ket­ing,” the UK entre­pre­neur found me and thought I might be inter­ested in his busi­ness propo­si­tion.

He’s got some cool ideas, a crusader’s vision, and a pas­sion to make a dif­fer­ence. The prag­matic chal­lenges of financ­ing his vision and exe­cut­ing on a global play­ing field are, how­ever, daunt­ing.

Still, it’s flat­ter­ing to be asked to con­tribute.

About This Blog

Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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