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Marketing 2.0: How To

April 2, 2009 •

Finally there’s a prac­ti­cal resource for peo­ple who want the best of both worlds: what’s worth keep­ing from tra­di­tional mar­ket­ing, com­bined with the ben­e­fits of the emerg­ing Mar­ket­ing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B mar­ket­ing strate­gists and prac­ti­tion­ers, The New Lan­guage of Mar­ket­ing 2.0. I def­i­nitely rec­om­mend it.

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Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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