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Competitive Strategy: How to Step Up Your Game

October 31, 2007 •

Image of “Marketing Playbook” Image of “Seeing What’s Next”

As a mar­ket­ing strate­gist, I often get a bird’s eye view of how high tech com­pa­nies approach com­pet­i­tive strat­egy. It can be sur­pris­ing to see how lit­tle “qual­ity time” is allo­cated to a thought­ful analy­sis of the under­ly­ing dri­vers of the com­pet­i­tive envi­ron­ment, or assess­ing which moves are likely to lead to the best results. As a result com­pa­nies fail to get the com­pet­i­tive advan­tage they seek, and over time fall prey to the forces of com­modi­ti­za­tion. [Read more…]

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Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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