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A Pioneering Social Media Service

April 10, 2009 •

Ten years ago I was on the core team help­ing Sony envi­sion and develop an inno­v­a­tive online ser­vice for Euro­peans. Sony Inter­ac­tive Ser­vices launched “Friend­Fac­tory” in the UK and Ger­many as a pilot in 1998; they hoped to get enough trac­tion to work the bugs out of the busi­ness model and then expand into other coun­tries. It was an amaz­ing inno­va­tion for its day — most likely the world’s first social media mar­ket­ing plat­form — but way too early.

FriendFactory-Logo-designed-by-MetaDesign

With the ben­e­fit of 20/20 hind­sight, I can see that it was an early pre­cur­sor to Twit­ter, but also offered per­sonal blog­ging, com­mu­nity build­ing tools, and other aspects of social media.

FriendFactory-home-page-early-social-media 

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Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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