Finally there’s a prac­ti­cal resource for peo­ple who want the best of both worlds: what’s worth keep­ing from tra­di­tional mar­ket­ing, com­bined with the ben­e­fits of the emerg­ing Mar­ket­ing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B mar­ket­ing strate­gists and prac­ti­tion­ers, The New Lan­guage of Mar­ket­ing 2.0. I def­i­nitely rec­om­mend it.

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