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On Biking & Branding

November 14, 2009 •

Roubaix

The cycling sub-cul­ture offers an inter­est­ing envi­ron­ment for observ­ing the power of brand­ing in action. Over the years I’ve learned that the “boys who bike” are very sta­tus con­scious, and proudly dis­play team affil­i­a­tions and other brand badges all over their bod­ies, their bikes and their gear. I’ve also learned that if you ride the “wrong” bike, you’re invis­i­ble to your fel­low cyclists. [Read more…]

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Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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