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Conflicts Looming? Personal Brands versus Corporate

January 9, 2009 •

If you’ve read the Clue­train Man­i­festo, you know that blog­ging orig­i­nated from people’s burn­ing desire to let their authen­tic voice be heard. Early blog­gers were react­ing against the watered-down, polit­i­cally cor­rect mes­sages they were read­ing in the pub­lic media or writ­ing for their employ­ers.

I’m now start­ing to run into clients who want their employ­ees to be more proac­tively engaged in the blo­gos­phere – active par­tic­i­pants in the inter­ac­tions between the com­pany and its part­ners, or the com­pany and its cus­tomers. It’s a praise­wor­thy goal on the part of these com­pa­nies. It’s chal­leng­ing them to think quite dif­fer­ently about inbound and out­bound com­mu­ni­ca­tions, to revisit cor­po­rate poli­cies, etc., etc.

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Why I Love My iPhone

October 22, 2007 •

iPhone-image

I love my iPhone not just because it’s an object of beauty in its own right, but because the expe­ri­ence of using it is so plea­sur­able, so much of the time. [Read more…]

About This Blog

Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

Recent Posts

  • Wet Sand, Wet Boots, Birds
  • Living with Vintage Items
  • Slowing Down
  • Reflections on My Camino
  • Going Off the Beaten Track in France

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