Musings

Reflections on life lived by a coast

  • Home
  • Travel
  • Yoga
You are here: Home / Archives for brand steward

Diluting the Brand

October 22, 2007 •

The brands I admire most have a long-stand­ing com­mit­ment to their core prin­ci­ples, the things the brand stands for in the mind of con­sumers. Whether you like the brand or not, you know what it stands for.

I sus­pect that one of the rea­sons brands tend to zig and zag so much is the impact of orga­ni­za­tional dynam­ics, or the human desire to make a mark — what hap­pens when a com­pany changes its mar­ket­ing agen­cies, swaps out Chief Mar­ket­ing Offi­cers, or lacks a brand stew­ard… [Read more…]

About This Blog

Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

Recent Posts

  • Wet Sand, Wet Boots, Birds
  • Living with Vintage Items
  • Slowing Down
  • Reflections on My Camino
  • Going Off the Beaten Track in France

© 2020 by Christine Thompson. All rights reserved. • Log in