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Lululemon: Cult-like Loyalty?

June 9, 2009 •

So how does Lul­ule­mon inspire such cult-like loy­alty among its cus­tomer base (prin­ci­pally yoga prac­ti­tion­ers)? They do the basics really well — for both in-store and online shop­ping. It’s clear they’re pay­ing atten­tion to cus­tomer expe­ri­ence man­age­ment across many dimen­sions.

A Well-Designed Experience Playbook

Here are some of the things they get right: [Read more…]

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Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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