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Marketing to Women: 2 Examples

November 12, 2009 •

After blog­ging about “the female econ­omy” as the world’s biggest untapped mar­ket oppor­tu­nity, I’ve been on the look­out for evi­dence that com­pa­nies and brands are mar­ket­ing specif­i­cally to women. I’ve seen a cou­ple of exam­ples recently, an encour­ag­ing sign.

Both offers focus on help­ing women over­come the gaps in our under­stand­ing of mechan­ics – things most fathers don’t teach their daugh­ters. [Read more…]

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Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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