After blog­ging about “the female econ­omy” as the world’s biggest untapped mar­ket oppor­tu­nity, I’ve been on the look­out for evi­dence that com­pa­nies and brands are mar­ket­ing specif­i­cally to women. I’ve seen a cou­ple of exam­ples recently, an encour­ag­ing sign.

Both offers focus on help­ing women over­come the gaps in our under­stand­ing of mechan­ics – things most fathers don’t teach their daugh­ters. [Read more…]