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When Advertising Misrepresents the Brand, Who’s Accountable?

November 19, 2007 •

A while ago, For­rester Research ana­lyst Brian Haven asked who’s at fault when there’s a seri­ous dis­con­nect between the brand promise con­veyed by the adver­tis­ing cam­paign, and what a per­son expe­ri­ences later. Is it the agency or the com­pany (brand owner) that’s account­able?

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Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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