Some of my B2B clients are starting to encourage blogging by their employees. Corporate guidelines, such as do’s and don’ts, are amply provided.
Ironically, corporate blogging guidelines are often provided via Word documents, instead of an internal blog that might be better at encouraging discussion or addressing employees’ questions. It seems to me that these guidelines would be more credible if delivered as a series of blog posts. Especially when the company is reversing earlier “thou shalt not…” policies.
It would also be a great way for more experienced employees to share their tips and tricks with co-workers.