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You are here: Home / Communications / No More Mother's Day For Me

No More Mother’s Day For Me

April 24, 2014 •

My mom died last year a cou­ple of days after Moth­er’s Day, so this year’s loom­ing event trig­gers sor­row­ful mem­o­ries. Every time I get one of those cheery Moth­er’s Day mar­ket­ing emails, I cringe.

Apple, 1–800Flowers and oth­ers, take note — The last thing I want to hear about this year is Moth­er’s Day.

So stop spam­ming me with your “please buy” mes­sages.

At times like this I find myself wish­ing there were some sort of national reg­istry, like the Do Not Dis­turb tele­mar­ket­ing reg­istry, for event-based pro­mo­tions you no longer want to hear about. Things like:

  • Moth­er’s or Father’s Day
  • Birth of a new baby
  • New car shop­ping (because you just bought or leased one)
  • Address change — so many mar­keters assume all address changes are per­ma­nent, even though many are tem­po­rary
  • Wed­ding
  • Back-to-school or head­ing off to col­lege

I would­n’t want the imple­men­ta­tion to be creepy, but could see ben­e­fits if we con­sumers had more con­trol over the kinds of direct mar­ket­ing that brands send our way.

About This Blog

Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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