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Knitting and Personal Branding

January 24, 2013 •

While dri­ving to the den­tist today, I was amused by the per­sonal brand­ing on the vehi­cle in front of me.  The Toy­ota hybrid van dis­played signs of the own­er’s enthu­si­asms:

  • a van­ity plate with the knit­ting instruc­tions K3 P2
  • an oval sticker con­tain­ing an abbre­vi­a­tion for “knit­ting”
  • a license plate holder proudly dis­play­ing “Welles­ley Alumna”
  • a cus­tom Wash­ing­ton “fish license plate” (a salmon, per­haps?)

It’s obvi­ous to any­one who knits that the dri­ver of this van is a knit­ting enthu­si­ast. Some­one in the fam­ily likes fish­ing or the out-of-doors.

    Although I can no longer remem­ber the other stick­ers on the back of her van, I’m curi­ous about the dri­ver. Does she knit as a seri­ous hobby, or as a source of income? Does she design and sell knit­ting pat­terns? Will I ever see her work in craft shops?

There was no con­tact info or URL on the back of the van, so I’ll never know… But the K3 P2 def­i­nitely brought a smile to my face on a grey after­noon.

About This Blog

Reflec­tions on life, travel, books, and yoga. Think­ing out loud about the pur­suit of mind­ful­ness and well-being.

Learn­ing how to recover from the loss of a beloved spouse, and then to find a trans­for­ma­tive path for­ward.

About Me

Semi-retired marketing exec, transitioning from a career in high tech. Now "managed" by two Tonkinese cats. Missing travel and friends on the West Coast. Avid reader and foodie. Staying active with long walks, biking, kayaking and yoga.

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