Knitting and Personal Branding

While dri­ving to the den­tist today, I was amused by the per­sonal brand­ing on the vehi­cle in front of me.  The Toy­ota hybrid van dis­played signs of the own­er’s enthu­si­asms:

• a van­ity plate with the knit­ting instruc­tions K3 P2
• an oval sticker con­tain­ing an abbre­vi­a­tion for “knit­ting”
• a license plate holder proudly dis­play­ing “Welles­ley Alumna”
• a cus­tom Wash­ing­ton “fish license plate” (a salmon, per­haps?)

It’s obvi­ous to any­one who knits that the dri­ver of this van is a knit­ting enthu­si­ast. Some­one in the fam­ily likes fish­ing or the out-of-doors.

Although I can no longer remem­ber the other stick­ers on the back of her van, I’m curi­ous about the dri­ver. Does she knit as a seri­ous hobby, or as a source of income? Does she design and sell knit­ting pat­terns? Will I ever see her work in craft shops?

There was no con­tact info or URL on the back of the van, so I’ll never know… But the K3 P2 def­i­nitely brought a smile to my face on a grey after­noon.