Why do peo­ple read books? For plea­sure or dis­trac­tion? For self-improve­ment or to learn some­thing new? For class assign­ments: text­books, lit­er­a­ture?

Are eBooks best suited for use cases that are fun­da­men­tally util­i­tar­ian, rather than plea­sure seek­ing?

Why do peo­ple read eBooks?

I’ve been pon­der­ing these ques­tions for a few days, sparked by an entrepreneur’s pitch. He dreams of rein­vent­ing how peo­ple read and expe­ri­ence books, at least among young peo­ple. He wants to host the con­ver­sa­tions that take place around books, via a new “social eBook app” for the iPad and other tablet devices.

A New App for eBooks

His eBook app will be enhanced by “a social wrap­per” — in order to encour­age online con­ver­sa­tions among read­ers of a book, or exchanges between book fans and the author. In brief, here’s the con­cept.

Read­ing as a social expe­ri­ence

Imag­ine a book opened in front of you. Each page of the book is dis­played on the right — pretty much what you’d see if you were using Apple’s iBook app on an iPad. On the left, where you’d nor­mally see the fac­ing page, his app’s UI dis­plays short mes­sages exchanged among read­ers of that par­tic­u­lar book — sim­i­lar to a Twit­ter mes­sage stream or a chat win­dow.

His notion of read­ing plus online con­ver­sa­tion may offer real ben­e­fits to stu­dents who must read the same book for a class assign­ment. As long as his plat­form allows peo­ple to express their ideas or ques­tions with­out the arti­fi­cial con­straint of the 140-char­ac­ter tweet, this tech­nol­ogy may lead to enhanced learn­ing and stu­dent engage­ment. Assum­ing, that is, that the books they need to read are made avail­able for his eBook app.

But I’d like to share my impres­sion about the impli­ca­tions of this approach for peo­ple who read for plea­sure.

First Impression — Not for Me

My reac­tion to the new con­cept was tepid, even though I own an iPad 2 and have been col­lect­ing apps for it. I’m a vora­cious reader: con­sum­ing between 100–200 books a year, for plea­sure, plus sev­eral dozen busi­ness books. You’d think I’d be the ideal cus­tomer for this enhanced eBook app given the value I place on read­ing.

But here’s why the propo­si­tion doesn’t appeal to me:

• At my level of “addic­tion to read­ing,” the pub­lic library is the most cost-effec­tive source of books for me.
• I love the look and feel of a well-designed book. So far, the eBooks that I’ve seen (iBook and Kin­dle for­mats) lack any real typo­graphic ele­gance — each page looks pretty much the same. Books become bor­ing as a result.
• When con­verted to EPUB® for­mat, the book’s orig­i­nal page lay­out is dras­ti­cally scaled back when ren­dered by the dig­i­tal book reader. This sim­pli­fi­ca­tion can reduce mean­ing or com­pre­hen­sion — what­ever was intended by the way the designer laid out text, head­lines and images on the page to be printed.

For exam­ple, the sam­ple shown here con­denses a lot of infor­ma­tion to a sin­gle page, thanks to the design choices that are expressed through this lay­out.

But my most impor­tant rea­son for pre­fer­ring today’s book for­mat to a “social eBook Reader” is the desire to pre­serve the holy grail of read­ing: the state of flow, a won­der­ful emo­tional state that is the hall­mark of the world’s best books.

Reading & The Joys of “Flow”

When read­ing a well-told story, I’m immersed in the expe­ri­ence — caught up in the state of “flow.” My per­sonal bound­aries dis­solve when I enter the storyteller’s world: I feel the heat and dust of the North African souk, or the pen­e­trat­ing cold and damp of the Scot­tish high­lands.

Psy­chol­o­gists describe flow as a very desir­able state of mind (source: WikiPedia):

Accord­ing to Csík­szent­mi­há­lyi, flow is com­pletely focused moti­va­tion. It is a sin­gle-minded immer­sion and rep­re­sents per­haps the ulti­mate in har­ness­ing the emo­tions in the ser­vice of per­form­ing and learn­ing. In flow, the emo­tions are not just con­tained and chan­neled, but pos­i­tive, ener­gized, and aligned with the task at hand…. The hall­mark of flow is a feel­ing of spon­ta­neous joy, even rap­ture, while per­form­ing a task although flow is also described as a deep focus on noth­ing but the activ­ity — not even one­self or one’s emo­tions.

While it’s pos­si­ble to achieve flow while read­ing an eBook, the expe­ri­ence of flow is so reward­ing that choos­ing to inter­rupt it for chat mes­sages is the last thing I can imag­ine doing when read­ing for plea­sure.

But this may be a gen­er­a­tional pref­er­ence… Per­haps teenagers and young adults are will­ing to sac­ri­fice the expe­ri­ence of flow in order to check in with each other. Or maybe their hyper-active, multi-task­ing world is not one that’s amenable to flow; not hav­ing expe­ri­enced it, they have no rea­son to want it. For them, is con­nec­tion prefer­able to flow?

Per­haps my real issue with this con­cept is that I pre­fer asyn­chro­nous to syn­chro­nous social­iz­ing, when it comes to the expe­ri­ence of read­ing a book.

Yes, We Engage Socially around Books

My friends and I are highly likely to talk with each other when it comes to books or mag­a­zines we’ve enjoyed. Books are com­mon top­ics of con­ver­sa­tion among us. We bring bags of books to social events, for shar­ing with each other — our own lend­ing library, if you will.

We always talk about books (or movies) when we go for hikes or long walks, and often over a glass of wine or a shared meal.

Some are avid book club mem­bers, and love talk­ing about a book with oth­ers dur­ing semi-struc­tured club meet­ings.

After fin­ish­ing a book that’s made a huge impres­sion, we’re quite likely to email a rec­om­men­da­tion.

Most of us already own an iPad or a Kin­dle; all of us have com­put­ers. So it’s not the device that’s the issue.

It’s just hard to imag­ine that we’d want to chat in real-time while read­ing for plea­sure, when we so enjoy talk­ing about books face to face…

The entre­pre­neur is actively seek­ing financ­ing, so I chose not to iden­tify his com­pany nor his prod­uct. I wish him the best of luck, as long as there are enough peo­ple who will value dig­i­tal books enhanced by a social expe­ri­ence.